Mike, Jeremy & David Isenberg,
Chex Finer Foods
“Be a partner, not just a supplier.”
This sums up one of the main tenets of the business philosophy of Chex Finer Foods, as it celebrates its 46th year in 2012 as a regional, third-generation family-owned distributor of natural and specialty foods.
In the fall of 1965, Jay Isenberg, 55, had the vision to start a specialty food company with the support and encouragement of his beloved wife, Dorothy.
Beginning in a garage in Sharon, Mass., at that time, the name of the company was Chex Distributing Co. But when David was on the road many customers inquired what Chex distributed, so the Isenbergs decided to change the name of the company to Chex Finer Foods, noting the types of customers they were serving and products they were distributing.
In the late 1960s Chex also started to import products from Europe, which were some of the ways they solidified relationships with their customers and grew their sales. In 1967, Chex Finer Foods had outgrown the garage in Sharon and the company then moved to a new site in North Attleboro, Mass., before they developed a larger site in the Attleboro Industrial Park in 1971.
Almost nine years ago, David’s sons entered the business – Jeremy in 2002 and Michael in 2003. David remains involved with the business, helping out in the purchasing of goods. The company has embarked on a new venture, having moved in January of 2012 to larger office quarters and a new warehouse in Mansfield, Mass.